Masthead
The named-editor mast and governance statement for The Brick n' Mortar Daily.
Why a publication needs a masthead, even a one-person one: a masthead is where a reader, a regulator, or a colleague can look to find out who is accountable for what gets printed. Most publications bury this information; this page puts it first.
Editor
Joseph Gomez, founder of Own The Bid. Joseph writes, edits, and ships every issue. The full bio with dated experience is at /about/joseph-gomez/.
Contact for corrections
Email [email protected] with the subject line “Correction” and a link to the piece. Phone (747) 745-5837. The public corrections log is at /news/corrections/. The severity definition (typo vs material) is on that page.
Governance statement
The Brick n' Mortar Daily operates under a written editorial governance document that covers six things:
- What counts as a correction and how each severity is handled. Published on the corrections page.
- What AI is used for and what it is not. Published at how this is made.
- How drafts are reviewed before send. A multi-model reviewer panel (Claude plus GPT plus Gemini) judges every issue, and a deterministic pre-ship check fails the build on missing sources, em-dashes in customer-facing copy, or anti-slop rule violations.
- How the editor protects against gaming the rubric. A quarterly audit reviews the distribution of reviewer fails and looks for issues that passed in letter but failed in spirit. The audit is owned by the editor; the audit checklist is part of the governance document.
- How the publication anonymizes Field Notes. Case studies in the Thursday Field Notes pillar change names, change locations, and change one identifying detail so the operator described in the piece cannot be picked out by a reader who knows them.
- What triggers a cadence cut. Numeric kill-switch thresholds, anchored to published B2B newsletter benchmarks, are defined in the governance document. If open rates collapse below the published floor, if unsubscribes spike, or if the editor's labor envelope is exceeded for two consecutive weeks, the daily cadence cuts to Monday-Wednesday-Friday until the signal recovers.
The full governance document is maintained internally and updated as the publication evolves. The customer-facing summary is this page plus how this is made plus the corrections page.
Wins list
The publication's consulting practice keeps an honest, in-public wins list at /about/wins-list/. Empty slots are shown as empty, named slots are shown with the contractor's permission.
Legal entity
The publication is operated by Paper St Marketing LLC, a California limited liability company, doing business as Own The Bid. Mail reaches Paper St Marketing LLC, Los Angeles, California.
Privacy
The site's privacy policy is at /privacy/. The terms of service are at /terms/.