Own your lead flow. Don't rent it. Own the lead. Own the call. Own the bid.

The Lead Machine is the lead generation system. Ads, site, CRM, calendar, email follow-up, push to your phone. It brings leads in. Ships in 14 days. $4,500 build + $997 a month.

The Callback System is the AI voice agent that calls those leads back inside 5 minutes. It says straight up that it is your AI, takes their name, number, email, and what they need, and texts it to you so you call back warm. You can also have it ask your qualifying questions, book the visit on your calendar, and record the call with consent, turned on to fit how you run your business. It never pretends to be you, never quotes price, and never closes. It also handles A2P 10DLC text-message compliance so your texts get through. $1,500 setup + $497 a month.

Most contractors buy both as the Bundle. Some buy just the Callback if their leads come from referrals or word of mouth.

Yes. The Callback System works standalone if you already have leads coming in from referrals or another source and need the response infrastructure. The Lead Machine works standalone if you have a fast manual callback process and just need the lead system. But the Lead Machine without the Callback puts the 5-minute response on you personally, every time. Once you are on a roof or under a sink, that 5-minute window is the first thing that slips, and a slipped callback is where a paid lead dies.

A2P 10DLC is the carrier registration that lets your business send text messages to consumers from a regular phone number. Without it, every text gets blocked at the carrier level. The registration takes 2 to 8 weeks and most contractors do not know it exists until their first text blast fails.

We file the registration as your authorized agent. You stay the legal Brand under your EIN. Texting turns on once the carrier approves your registration, usually inside a few weeks. We file it the day you sign so the clock starts as early as possible.

Yes, if you do high-ticket residential general-contractor work: remodels, ADUs, ground-up homes, additions, kitchen and bath. The lead system runs on paid ads and instant lead response, and that works the same across all of it. If your average job is under $5,000 the math does not clear, and we will tell you that straight.

The reason to stay is the system working, not a contract holding you. Everything is built in your name, so fire us and you keep all of it. If you could not, we would be a middleman. You can cancel in any month with no long-term contract; the ads pause until you or your new operator restart them. We do not sell "cancel anytime." We sell a system that earns its keep, and the cancel option is there only in case it does not.

A paid lead system is not a post that runs itself. The ads wear out, the costs drift up, and the system needs a hand on it. The Lead Machine monthly ($997) buys new ads every few weeks, weekly lead quality review, follow-up tuning, the auto-email reply maintained, and a Google review request fired after every job you mark complete. The Callback System monthly ($497) covers the AI agent runtime, 360 voice minutes, SMS to homeowners, a written summary of every call to your CRM (full transcript when recording is on), optional qualifying and calendar booking tuned to your business, and ongoing tuning of the call script.

It is a platform limit, not a sales gate. The Meta ad platform needs about 50 lead events per ad set per week to get out of its learning phase. At Los Angeles contractor cost-per-lead, $3,000 per month is the floor where that signal is reliable. Below it, the platform struggles to find your buyers and the leads come in slow and unpredictable, and that is not a problem a rebuild can fix.

You can run the system on less than $3,000 per month, and you can scale up to $4,500 or $6,000 once the first jobs land and you want more volume. The minimum exists so the rebuild guarantee is honest. The guarantee counts 45 days of qualified ad spend at the $3,000 floor. Below $3,000, the guarantee does not apply.

The build takes 14 days. Leads start coming in once the lead system is live. A paid lead system needs time to settle as the ads exit the Meta learning phase and find their audience. That is the same reason the rebuild guarantee clock starts at fully live and runs 45 days, not from the day you sign. We do not promise a lead count or a date, and anyone who does is guessing.

The guarantee clock starts when the system is fully live, not when you sign. Fully live means three things are in place: your Meta ads are out of the learning phase, your A2P 10DLC text registration is approved, and the Callback System is running. From that point, the window is 45 days of qualified ad spend at the $3,000-a-month floor. If your A2P approval is still pending, the clock pauses until it clears, because you cannot fairly judge a lead system that cannot text yet.

If the lead system is not bringing qualified leads by the end of that window, we rebuild it free. The rebuild is a focused fix to the live system: new ads, a new audience target, and a tightened lead flow and follow-up. It is not a rewrite of the site or the CRM, because those are working pieces, and a rewrite is not what a slow lead system needs.

This is a rebuild, not a cash refund. We keep working for free until the system performs, rather than handing money back and walking away. There is one rebuild, not unlimited rebuilds. A qualified lead is a real homeowner in your service area, asking about your trade, not a junk submission. The full definition and the conditions are written into the signed service agreement.

A paid lead system is a tuning problem, and the data needed to tune it builds up over time. Each rebuild resets that data clock. Stacking rebuilds would keep the system in permanent re-tuning and never let it settle, which is worse for the client than letting the rebuilt system mature.

After the rebuild, the standard month-to-month service continues. We keep iterating on the live system as part of the monthly work. The cap is on rebuilds, not on improvement.